Retail Media Ad Spending Trends: Off-Site Growth and Strategic Shifts
September 9, 2024
55 Minutes
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The Retail Media Boom: Unpacking 2024 Trends
With ad spend forecasted to hit $54.48 billion in 2024—claiming $1 of every $7 in US ad dollars—retail media is becoming a dominant force.
Get access to this expert-led webinar where Renee Caceres, Head of Retail Media at StackAdapt, and Max Willens, Senior Analyst at EMARKETER, dive into retail media’s explosive growth. They explore the growing influence of off-site channels like connected TV and tackle the pressing challenges of measurement inconsistencies and operational complexities. This session is your roadmap to navigating the evolving retail media landscape.
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What You Will Learn
- Why retail media is a top priority for advertisers and the factors driving its growth.
- What retail media means for the future of commerce media.
- The difficulties advertisers face, like measurement challenges and managing multiple retail media networks.
- Practical strategies for measuring and optimizing retail media performance in an evolving landscape.
Our Speakers
Renee Caceres
Head of Retail Media
StackAdapt
Max Willens
Senior Analyst
EMARKETER
