Level Up Your Brand With In-Game Advertising
Reach a growing, engaged, and influential audience with the emerging programmatic in-game advertising channel.
Why In-Game Advertising?
The gaming industry has been an underutilized ad channel by advertisers, until now. With the industry expected to be valued at $583 billion USD by 2030, and having over 3.02 billion gamers worldwide, brands are tapping into this unique ad channel to reach engaged consumers. In-game ads can appear in mobile, computer, and console video games, giving you an opportunity to place your brand in front of a highly-engaged gaming audience.
4 Reasons Why In-Game Advertising
Needs to Be Part of Your Media Mix
- Connect your brand with an engaged audience that’s fully focused on one screen.
- Enhance your brand memorability in a 100% viewable environment.
- Reach an influential audience that stays on top of trends and guides purchasing decisions.
- Increase ad revenue while maintaining a positive user experience.
Why Choose StackAdapt as Your In-Game Advertising Platform
Multi-Channel Impact
Create a cohesive story across all channels and devices to build brand awareness and reach an incremental audience throughout the funnel.
Retarget Down the Funnel
Retarget users who have seen a blended in-game ad with ads on different channels. Optimize campaigns to drive your audience closer to conversion.
Target By Game Genre
Test new marketing strategies and reach influential gamers across all game genres, including racing, sports, role-playing, strategy, and mobile app categories.
Measure Impact With Brand Lift
Launch your ads directly in game environments and gather performance data through a controlled survey in a complementary display campaign.
Work With an Industry Leader
Highly-Viewable Blended In-Game
Ad Formats
With StackAdapt, you can run blended in-game ad formats on mobile or PC games,
including banner and interstitial ads. These ads blend seamlessly into the look and
feel of the game environment without interrupting the gaming experience.
Blended in-game display ads are non-intrusive, highly viewable, use large text and logos, have a clear call to action that’s not clickable, and drive high-brand recall.
Video ads are a powerful storytelling tool used to make an emotional connection with a brand. They convey a lot of information in a short video view.
Activate Your Campaign Across All Channels to Boost Results
Tap into our multi-channel offering and guide your audience down the funnel from awareness to conversion with ease. Use a multi-channel strategy to lift the performance of your entire campaign.
Get Creative With
In-Game Ads
Work with the StackAdapt Creative Studio, and let our team of creative experts tailor your blended-in game ads to the gaming environments and genres you want to target, maximizing campaign impact.
StackAdapt Resources
Webinar
April 26, 2022
NAMER
Level Up With Programmatic In-Game Advertising
In-Game Advertising FAQs
In-game advertising refers to ads that appear in mobile, computer, and console games. Blended in-game ads are a type of in-game ad format that are non-clickable, 100% viewable, and non-disruptive, blending seamlessly into the gaming environment by appearing on billboards, walls, and jerseys in genres like racing, strategy, and sports game.
Programmatic in-game advertising uses real-time bidding to place ads within gaming apps and video games, optimizing ad placement for maximum visibility while preserving the gameplay experience.
This unique ad channel is a great way for advertisers and brands to reach an engaged audience who is unlikely to be multitasking, build brand awareness, and nurture long-lasting relationships with their target consumers.
Gaming has become a mainstream, social pastime for users of all ages and backgrounds. Here’s a look at some key details and insights to help you understand who gamers are, their interests, and attitudes toward purchasing decisions.
- The global number of gamers will reach 3.02 billion by 2029.
- US gamers spent on average 25 minutes daily on mobile devices for gaming.
- 52% of US gamers identify as male and 48% identify as female.
- 50.4 million US Gen Zers are gamers, compared to 47.5 million millennials.
- Gamers are savvy and influential. According to Anzu research, 51% of gamers advise others, 47% influence others, and 46% try to be the first to know about new stuff, like emerging tech and new fashion.
In the advertising space, blended or intrinsic in-game ads are placed seamlessly into a virtual environment. Instead of intrusive ad pop-ups, the blended in-game ad format doesn’t interrupt gameplay. Blended in-game ads are non-clickable and non-disruptive. They blend seamlessly into the gaming environment on billboards, walls, and player’s jerseys. The best part: gamers are highly engaged in gameplay, giving you a huge opportunity to place your brand in front of your target consumer.
Various types of ads are available, including banner ads, interstitial ads, and rewarded video ads, each designed to integrate seamlessly into the gaming experience.
