Amplify Your Brand With Digital Out-of-Home Advertising
Reach your audience when and where it matters with advanced DOOH advertising across 1.5M+ screens.
Our DOOH Partners
What Is Digital Out-of-Home Advertising?
Digital out-of-home (DOOH) is a form of digital, outdoor advertising that uses electronic displays to deliver dynamic, targeted ads in public spaces. A classic example of DOOH is a digital billboard in Times Square. With StackAdapt, deliver DOOH ads in a variety of formats, including digital screens at gas stations, in elevators, on mall directory screens, or on taxi cabs.
4 Advantages of DOOH Advertising
With StackAdapt
With DOOH advertising, your brand can show up for big city moments, live sporting events,
everyday commutes, and more:
- Deliver ads in contextually relevant environments on digital screens across airports, transit hubs, gas stations, shopping centres, and more.
- Cast a wide net or go super granular with your messaging based on location, time of day, and weather conditions.
- Plan with full transparency. Review inventory and creative sizes before launch, select media owners, and track real-time approvals for faster execution.
- Repurpose creatives like videos, animations, and other interactive elements to create engaging DOOH ads.
Advanced DOOH Advertising Capabilities That Drive Measurable Results
Advanced Targeting
Use location, time of day, and weather to deliver relevant ad experiences—near industry conferences, live sporting events, or during rainfall.
Dynamic Maps
Map your ad placements to visualize how your ads will appear by location. Filter by key parameters and align placements to the points of interest that matter the most.
Cookieless Solution
Power your ads based on a range of environmental factors to deliver them with precision—without relying on web cookies or 1st- and 3rd-party data.
Multi-Channel Campaigns
Deliver high-impact visuals in public spaces, with consistent creative and messaging across all your digital channels for a cohesive, memorable brand experience.
Footfall Attribution
Connect in-person visits to your brick and mortar locations to specific DOOH campaigns, and accurately measure their impact on foot traffic and sales.
In-Depth Reporting
View DOOH performance in StackAdapt using maps, venue insights, media owners, and geo data to better understand your advertising reach and impact.
Work With an Industry Leader
DOOH Ad Formats That We Support
Here are three main ad formats you can use for your DOOH campaigns:
Placed in high-traffic areas to reach a wide audience. Advertise on displays near live sporting events and major conferences, in urban centers, shopping centres, on skyscrapers, roadside billboards, and more.
Placed in contextually-relevant venues and environments like airports, transit hubs, gyms, office buildings, and more to engage with consumers in everyday settings.
Placed in gas stations and shopping destinations like malls, grocery stores, and retail locations to help influence consumers’ purchasing decisions.
DOOH Advertising Resources To Help
You Drive Results
Octopus Energy Boosts Brand Awareness With DOOH Campaign
Generating Brand Awareness With DOOH Ads
Somebody Digital Serves Up 32.4M Impressions With Multi-Channel Strategy
DOOH Advertising FAQs
The first step is to choose your DOOH advertising platform. StackAdapt is an award-winning, AI-powered marketing platform with a substantial DOOH inventory partner network. More than that, it’s an omnichannel solution that lets you create cross-channel campaigns to reach your audience at the times and places most meaningful to them. To get started, request a demo and connect with our team.
Audience targeting in DOOH advertising focuses on reaching people based on location, context, and timing rather than personal data. Using StackAdapt, advertisers can target screens in specific areas, adapt messages to conditions like weather or time of day, and optimize delivery programmatically to reach audiences in the most relevant moments. To learn more, read StackAdapt’s in-depth primer on DOOH advertising.
There are a number of ways you can do this. Using anonymized location and device data, marketers can determine whether individuals exposed to a DOOH ad later visited a specific location (such as a store or event). This helps connect real-world exposure to measurable offline actions. Those same users can be retargeted across digital channels like native, display, or connected TV. Tracking engagement or conversions from these retargeted audiences provides deeper insight into how DOOH ads contribute to downstream performance. Learn more in StackAdapt’s article on measuring DOOH campaign performance.
StackAdapt partners with leading SSPs, media owners, and premium DOOH providers to give marketers access to high-quality DOOH inventory around the world. Our global network includes JCDecaux, Broadsign, Clear Channel, Outfront, Lamar Global, Rogers Sports and Media, Bauer Media, and many others. To learn more about our DOOH ad library, request a demo and our team can walk you through it.
