Build brand awareness and reach your target audience in real-time with digital out-of-home.
Digital out-of-home (DOOH) offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
What is Digital Out-of-Home Advertising?
Digital out-of-home is digital advertising that can be found outside the home, in a public environment. The classic example of an out-of-home ad is a billboard ad. Advancements in digital advertising have allowed for DOOH to become more precise. Ad campaigns can appear in a variety of formats, like digital screens at gas stations, in elevators, on mall directory screens, or on taxi cabs.
By combining programmatic with DOOH, marketers are empowered to make efficient and strategic media buys. With a programmatic partner, like StackAdapt, marketers can tackle everything from strategy and activation, to reporting and optimization. They can also seamlessly integrate DOOH media into a multi-channel marketing strategy.
What is Digital Out-of-Home Advertising?
Digital out-of-home is digital advertising that can be found outside the home, in a public environment. The classic example of an out-of-home ad is a billboard ad. Advancements in digital advertising have allowed for DOOH to become more precise. Ad campaigns can appear in a variety of formats, like digital screens at gas stations, in elevators, on mall directory screens, or on taxi cabs.
By combining programmatic with DOOH, marketers are empowered to make efficient and strategic media buys. With a programmatic partner, like StackAdapt, marketers can tackle everything from strategy and activation, to reporting and optimization. They can also seamlessly integrate DOOH media into a multi-channel marketing strategy.
Benefits of DOOH Advertising
Here's why DOOH advertising needs to be part of your digital marketing mix:
Place your ads in a contextual environment, like on digital signage at the airport.
Cookieless advertising solution that doesn't require 1st or 3rd-party data.
One of the fastest-growing advertising channels with global expenditures projected at $45 billion USD by 2024.
Target audiences outside their home with ads that cast a wide net, an ideal tactic for brand awareness.
Capture your audience's attention with creative, unskippable ads in different formats.
Create a multi-channel marketing strategy to tell your brand story.
Deliver Your DOOH Ads
With StackAdapt
Target With Precision
Deliver your ads to the most relevant audience. Target based on location, time of day or of the week, type of venue, such as airport or a mall, and weather in your geotargeted area.
Power the Entire Customer Journey
Deliver an exceptional experience throughout the customer journey. DOOH ads, like digital screens in a grocery store, can help lift brand awareness and influence the customer's purchasing decisions.
Engage Your Audience in Exciting Ways
DOOH ads can be served in locations where audiences may be killing time. For example, airports or transit hubs. Interactive ads can provide entertainment in moments like these.
Why StackAdapt
Execute Multi-Channel Campaigns
Plan, execute, and analyze your programmatic campaigns in all ad formats on a single platform. Our multi-channel offering allows you to create full-funnel campaigns with confidence and ease.
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Native
- Offer interesting, educational, and entertaining stories in familiar environments.
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Display
- Lift the performance of other channels and serve highly interactive HTML5 creatives.
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Video
- Engage your audience in complex or emotional stories—ideal for brand building.
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Connected TV
- Reach your TV viewers with data-driven targeting and analytics.
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Audio
- Speak to quality audiences in screen-free moments.
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In-Game
- Reach an engaged audience with highly-viewable, non-intrusive ads during gameplay.
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Digital Out-of-Home
- Connect with your audience on their journey outside the home.
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Exclusive StackAdapt Brand Lift
StackAdapt Brand Lift is an in-house solution that measures the impact of your campaigns across different programmatic channels including native, display, video, CTV/OTT, audio, and digital out-of-home.
Optimize Through Insights
Reporting capabilities in StackAdapt provide a customizable dashboard that can be filtered by your desired metrics, so you'll know where your ad was placed, average impressions for each venue, loop cycle, and costs.
Work With an Industry Leader
We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic advertising campaigns making StackAdapt the Number 1 Demand-Side Platform (DSP) in the industry according to G2 year-after-year for customer satisfaction and platform ease of use.
StackAdapt Resources
Digital out-of-home advertising reaches audiences outside their home in public places. These ads are served on digital billboards, outdoor screens, like at a bus shelter, or digital screens found in elevators, gyms, retail shops, taxis, and so much more.
Digital out-of-home advertising has become a fast-growing channel in advertising. Statista reports that global expenditures are projected to amount to $45 billion USD by 2024. Here are the top benefits of DOOH advertising:
- The channel doesn't use or collect cookies since it doesn't require 1st or 3rd-party data.
- It targets audiences outside their home with ads that cast a wide net, an ideal tactic for brand awareness.
- Ads are placed in a contextual environment, like on digital signage at the mall, digital screens at an airport, or screens in grocery stores.
- Ads help capture your audience's attention. They come in different formats, are creative, and best part, are unskippable.
- Add DOOH into your media strategy to create a multi-channel marketing strategy to tell your brand story.
Digital out-of-home ads are any ads that are found outside of the home. The classic example is a billboard ad in Times Square or on the side of the highway, But the reality is that they come in different formats and sizes. Here are some examples of DOOH ads you may have come across:
- Digital screens at the pumps at gas stations or inside rest stops.
- Mall directory screens.
- Digital screens on top of or inside of taxis.
- Screens in the arrival halls of airports or at baggage carousels.