How Programmatic Can Help Your CPG Brand
June 30, 2022
30 Minutes
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Create a Brand Story That Resonates
The consumer packaged goods (CPG) industry is a competitive space with many brands looking to build brand awareness with shoppers and boost sales. One tactic that CPG marketers use is to create a cohesive brand experience and story to help them stay relevant to customers.
In this webinar, we offer tips on how CPG brands can add programmatic advertising into their media mix to reach their target audience and stand out in a crowded marketplace.
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What You Will Learn
- Industry trends, advertising budgets, and which industries dominate digital ad spending.
- How CPG, DTC, and FMCG marketers are using programmatic to reach new audiences.
- How brands need to align campaigns to a consumer journey from awareness to conversion.
- Audience targeting strategies and tactics to consider in your media strategy.
- How sales lift measurement and attribution can support CPG marketing.
- Unique ad creatives specific to CPG brands that drive engagement and conversion in StackAdapt.
Our Speakers
Brandon Langevin
Senior Sales Director
StackAdapt
Ankita Nair
Account Executive
StackAdapt
