How to Use Programmatic ABM for Your B2B Strategy
May 31, 2023
55 Minutes
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Reach Your Audience With Programmatic ABM
Account-based marketing (ABM) is quickly becoming a vital marketing strategy for the success of B2B brands. Its one-to-one approach has proven to be extremely effective in reaching target audiences, winning high-value accounts, driving high ROI, and delivering measurable sales results.
In this webinar, we explore how to use the power of programmatic to optimize your B2B marketing strategy. You’ll learn how to reach key decision makers with highly-targeted and personalized messages.
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What You Will Learn
- The current B2B digital marketing landscape and the growth of account-based marketing.
- Tips to start building your programmatic ABM strategy to supercharge your sales cycle.
- How to implement a programmatic ABM strategy for your B2B campaign.
- How to measure the success of your ABM marketing efforts.
Our Speakers
Kevin Liang
Director, Solutions Consulting
StackAdapt
Aanchal Bajaj
Manager, Solutions Consulting
StackAdapt
