How to Get Started With Programmatic Advertising

June 29, 2021

35 Minutes

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Why Use Programmatic Advertising

Each year, marketers embark on their journey to integrate programmatic advertising into their digital marketing strategies. The ability to deliver the right message, at the right time, at a large scale is the primary advantage of programmatic demand-side platforms (DSPs). 

Watch our webinar to learn what is programmatic advertising, how it can benefit your agency or brand, and get helpful tips for crafting campaign strategies.

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What You Will Learn

  • What is programmatic advertising and how it works.
  • The programmatic landscape in the digital advertising space.
  • The fundamentals of campaign planning and how to build your campaign strategy.
  • The importance of a compelling creative and examples of high-performing ads.

Our Speakers

James Hutchinson
James Hutchinson

Senior Sales Director, EMEA

StackAdapt

James has worked on the sell side with some of the world’s largest publishers, and now advises and supports agencies to help them deliver highly-effective programmatic campaigns.

Jasper Oswin
Jasper Oswin

Senior Sales Director, EMEA

StackAdapt

Jasper helps agencies and brands diversifying their digital media spend. He’s managed campaigns across a range of industries, and he is passionate about helping clients navigate digital media in a rapidly transforming landscape.