How to Get Started With Programmatic Advertising
June 29, 2021
35 Minutes
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Why Use Programmatic Advertising
Each year, marketers embark on their journey to integrate programmatic advertising into their digital marketing strategies. The ability to deliver the right message, at the right time, at a large scale is the primary advantage of programmatic demand-side platforms (DSPs).
Watch our webinar to learn what is programmatic advertising, how it can benefit your agency or brand, and get helpful tips for crafting campaign strategies.
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What You Will Learn
- What is programmatic advertising and how it works.
- The programmatic landscape in the digital advertising space.
- The fundamentals of campaign planning and how to build your campaign strategy.
- The importance of a compelling creative and examples of high-performing ads.
Our Speakers
James Hutchinson
Senior Sales Director, EMEA
StackAdapt
Jasper Oswin
Senior Sales Director, EMEA
StackAdapt