Launch Political Ad Campaigns that Reach Voters
24 January, 2024
50 Minutes
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Reach Voters With Programmatic Advertising Tactics
When it comes to political advertising, your campaign’s success hinges on a delicate balance of efficiency, reach, and compliance. The challenge lies in accelerating campaign launches and ensuring they reach the right voters during crucial moments.
In this webinar, we offer tips on how to leverage programmatic advertising to launch political campaigns. Find out how to access quality inventory, maximize your campaign reach, and test impactful creatives that resonate.
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What You Will Learn
- How to plan your programmatic channel mix to maximize campaign performance.
- Tips on crafting creatives that capture voter attention while adhering to compliance standards.
- How to include CTV into your ad budget and leverage inventory to ensure your budget is spent in full.
- How to prove your campaign’s influence on voter behaviour through various measurement techniques.
Our Speakers
Griffith Porter
Account Manager
StackAdapt
Jelena Perkec
Account Manager
StackAdapt
