How Political Advertisers Can Win With Programmatic

March 31, 2022

30 Minutes

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Digital Political Ads Reach Voters

Digital political ad spend during election season has consistently grown and will continue to grow. As social media platforms limit their targeting options, political advertisers are turning to new performance-based channels to effectively reach potential voters.

In this webinar, our experts discuss challenges political advertisers face and offer tips on scaling digital campaigns to reach voters using programmatic.

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What You Will Learn

Issues facing political advertisers and limitations of different media channels.
Tips for designing political ads that capture user interest.
The growth of CTV, video, and programmatic audio as advertising channels for political ads.
Advanced audience targeting methods to help deliver ads at the right time, to the right device.
Campaign analysis tools including CTV measurement and StackAdapt Brand Lift.
Checklist for running political ad campaigns.

Our Speakers

Nathan Saxman

Account Executive

StackAdapt

Nathan is an experienced political and advocacy marketer having worked on digital strategies with campaigns and agencies in Northern Virginia since 2015.

Katrina Moore

Sales Director

StackAdapt

Katrina is a Sales Director leading the Democratic side of the Political and Advocacy team. She has experience with five cycles in politics and three Presidential election cycles. She loves exploring the best ways to reach voters across the intersection of digital channels.

Emily Hohman

Sales Director

StackAdapt

Emily leads the political team at StackAdapt. She partners with political, advocacy, and government clients to execute effective campaigns and make strategic recommendations on how to best reach their target audiences and voters through various digital channels.

How Political Advertisers Can Win With Programmatic

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Digital Political Ads Reach Voters

Watch the Webinar

What You Will Learn

Our Speakers

Nathan Saxman

Katrina Moore

Emily Hohman

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