Navigating the Customer Journey With Foot Traffic Attribution

December 13, 2023

40 Minutes

Illustrative graphic of foot traffic attribution

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Watch the Webinar

Effectively Measure Consumer Foot Traffic

Being able to accurately attribute foot traffic to consumer action can be a game-changer to your business’s success. With programmatic, you can amplify your foot traffic measurement gaining insight into your offline consumer behaviour.

In this webinar, we are joined by Mark Bielicky from PlaceIQ as we dive into the nuances of foot traffic attribution and offer tips on how to drive more consumers through your doors.

What You Will Learn

  • How location-based advertisements can work effectively in your marketing campaigns.
  • How to break down foot traffic attribution data to gain insights into your consumer behaviour.
  • Tips on creating compelling ad creatives that drive in-store visits.
  • How programmatic can enhance foot traffic measurement across multiple channels.

Our Speakers

Jasmaan Panesar
Jasmaan Panesar

Manager, Solutions Consulting

StackAdapt

Jasmaan specializes in measurement solutions and performance and has vast experience working with clients on foot traffic attribution studies.

Mark Bielicky
Mark Bielicky

Senior Account Executive

PlaceIQ

Mark leads business development and partnerships for 125+ strategic clients at PlaceIQ. He champions innovative data applications, builds strong client relationships, and advocates for strategic initiatives.