How to Measure Campaign Success With Brand Lift

February 24, 2022

20 Minutes

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What is a Brand Lift Study?

A brand lift study is a tool to measure the impact your ads have on the perception of your brand or product. It uses a number of metrics, such as ad recall, awareness, and consideration. With consumer preferences constantly changing, it’s important to know if your ad is effective.

Watch our webinar on brand lift studies to understand the benefits and unlock powerful data that will help you optimize your campaigns.

Watch the Webinar

What You Will Learn

What is a brand lift study and how can marketers use them to their advantage.
Tips for building out a brand lift study, including creative formats that work.
Deep dive into the brand lift study process.
How a StackAdapt Brand Lift study works.

Our Speakers

Ambuj Lawania

Director, Solutions Consulting

StackAdapt

Ambuj partners with sales and technical teams to empower and enable marketers, helping them build unique advertising solutions and drive their business’ growth.

Ryan Cheung

Product Manager

StackAdapt

Ryan’s responsible for bringing features to the platform that improve all aspects of campaign setup, as well as new offerings, such as StackAdapt Brand Lift.

Jessica Koo

Director of Data Analytics & Reporting

StackAdapt

Jessica has 4+ years of experience planning, executing, and providing analytics for a wide range of clients across multiple industries.

How to Measure Campaign Success With Brand Lift

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What is a Brand Lift Study?

Watch the Webinar

What You Will Learn

Our Speakers

Ambuj Lawania

Ryan Cheung

Jessica Koo

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