Digital Marketing Strategies for the Finance Industry
1 June, 2023
30 Minutes
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Why Financial Marketers Need to Leverage Programmatic
The finance industry has undergone a digital transformation, with an increasing number of customers embracing digital products and services. Many are turning to digital to research before making important financial decisions. Marketers must be ready to provide answers, spark interest in a financial institution, and build client relationships.
In this webinar, we cover audience targeting, programmatic channels, and best practices for banks and credit union brands to implement a holistic experience across multiple channels.
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What You Will Learn
- Financial advertising trends and what marketers are focusing on.
- Programmatic audience targeting capabilities and tactics.
- What is programmatic advertising and the different advertising channels.
- Best practices to design and create effective and compliant financial ad campaigns.
Our Speakers
Megan Wall
Sales Manager, UK
StackAdapt
Chris Wilson
Account Manager, UK
StackAdapt
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