How to Use Contextual Targeting in Your Campaign
September 27, 2022
25 Minutes
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Reach Your Audience in the Right Context
Contextual advertising is not a new concept, but it’s making a resurgence due to new advancements in adtech. Modern contextual advertising is multi-channel and scalable, making it a reliable tool to reach your target audience in the right context of what they are already reading, researching, or viewing.
In this webinar, our experts look at how digital advertising has evolved to incorporate cookieless targeting strategies.
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What You Will Learn
- Why contextual advertising will be big as we shift to cookieless advertising solutions.
- Insights from research study conducted by StackAdapt with Advertiser Perceptions.
- What is contextual advertising, how it works, and how you can add it to your strategy.
- Best practices for contextually placing your brand message in front of the right audience.
- Tips for planning your next contextual campaigns including examples of digital ads.
- How marketers are using StackAdapt’s contextual targeting solutions.
Our Speaker
Allie Shaffer
Account Manager, Team Lead
StackAdapt
