How to Leverage Programmatic for Political Advertising Success

August 30, 2023

35 Minutes

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Reach More Voters With Programmatic

In our current digital media landscape, traditional campaign approaches are no longer sufficient to win the hearts and minds of voters. To stand out in the competitive political landscape, you need to harness the potential of cutting-edge technologies like programmatic advertising.

In this webinar, our political advertising experts empower you with the knowledge and tools to craft precise, data-driven campaigns that resonate with your target voters.

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What You Will Learn

  • Latest trends and techniques shaping the political advertising landscape for the 2024 US election.
  • How to develop persuasive and engaging creatives that resonate with voters.
  • How to identify, target, and engage your voter base with programmatic ads.
  • How to measure the success of your campaigns and fine-tune it for maximum impact.

Our Speakers

Katrina Moore
Katrina Moore

Sales Director

StackAdapt

Katrina is a Sales Director leading the Democratic side of the Political and Advocacy team. She has experience with five cycles in politics and three Presidential election cycles. She loves exploring the best ways to reach voters across the intersection of digital channels.

Tristan Weeks
Tristan Weeks

Manager, Client Services

StackAdapt

With 7+ years of experience in digital marketing and advertising, Tristan specializes in programmatic media activation for political and advocacy campaigns.