How to Leverage 1st-Party Data With Programmatic
July 13, 2023
55 Minutes
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Benefits of First-Party Data
First-party data is directly collected from consenting customers and prospects who are interacting with your product or service, making it a very powerful tool. Marketers can leverage first-party data to accurately target their audience with a more personalized and engaging customer experience.
In this webinar, we’re joined by David Wells from Snowflake to talk about the role of first-party data in building a personalized digital strategy and offer strategies to help you optimize your campaign performance.
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What You Will Learn
- The rise of 1st-party data and its impact on digital advertising.
- How to activate your 1st-party data to optimize campaign performance.
- What is 1st-party data and how to identify potential sources across advertising channels.
- How to leverage 1st-party data to offer personalized customer experiences.
Our Speakers
Ben Brodie
Director of Corporate Development & Channel Partnerships
StackAdapt
David Wells
Industry Principal, Media, Entertainment & Advertising
Snowflake
