How to Optimize Your Financial Campaigns

March 28, 2023

30 Minutes

Illustrative graphic of a wallet, money, and a payment card

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Digital Marketing Strategies for Financial Institutions

Success in the finance industry banks on the ability to build long-term relationships with clients. As consumers go online to research financial products, banks and financial institutions need to strengthen their online presence to build brand awareness and trust with consumers. 

This webinar explores ways to effectively use programmatic advertising to market financial services and products. You’ll learn tactics marketers can use to meet the demands of today’s consumers.

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What You Will Learn

  • The latest trends and digital demands of today’s finance industry and financial marketers.
  • Recommended advertising channels and targeting strategies for financial products and services.
  • How to effectively leverage a multi-channel strategy to expand brand awareness and reach.
  • How to leverage data to inform marketing decisions and understand finance consumers’ needs.

Our Speakers

Oliver Ifurung
Oliver Ifurung

Senior Sales Director

StackAdapt

Oliver has 8+ years of proven success in partnering with marketing, partnerships, and data science teams to ensure high-performing campaigns.

Melanie Martin
Melanie Martin

Sales Director

StackAdapt

Melanie has 5+ years of experience in digital advertising, having assisted multiple brands in expanding into new channels and running successful campaigns.