Programmatic Strategies for Engaging DOOH Campaigns
November 30, 2023
55 Minutes
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How Programmatic Amplifies DOOH Ads
Programmatic digital out-of-home (DOOH) takes advertising to a whole new level. It offers unparalleled targeting precision, real-time optimization, and the ability to adapt to changing conditions, ensuring that your message reaches the right audience.
In this webinar, we are joined by Drew Thachuk, DOOH expert from Broadsign, who uncovers how to expand a brand’s reach, captivate the intended audience, and deliver impactful results with DOOH advertising.
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What You Will Learn
- The global impact of the digital out-of-home advertising landscape.
- Best practices to launch your DOOH campaigns successfully.
- Audience targeting strategies to create personalized ad experiences in physical settings.
- How to craft compelling DOOH ads perfectly suited for contextually-relevant environments.
Our Speakers
Ben Elliot
Director of Advanced TV and DOOH
StackAdapt
Drew Thachuk
Director of Channel Partnerships
Broadsign
