Data Meets DOOH: Smarter Targeting, Measurable Results

November 27, 2024

1 PM – 2 PM ET

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Your Guide to Digital Out-of-Home Advertising

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Your Guide to Digital Out-of-Home Advertising

Unlock the Full Potential of Your DOOH Ads

Success in digital advertising is not only about capturing attention. It’s about delivering ads and measuring their impact with precision. Over the past decade, digital out-of-home (DOOH) advertising has evolved from a niche medium to a critical channel for agencies and brands, thanks to its ability to reach audiences and deliver contextually relevant ads in prime locations. But how can you ensure your DOOH campaigns are as efficient and impactful as possible?

Join StackAdapt and Adsquare for an in-depth webinar exploring how data-driven targeting and actionable measurement techniques are shaping the future of DOOH and can help you maximize campaign performance.

What You Will Learn

How to predict the success of your DOOH campaigns using real-time and historical data.
Proven strategies for re-engaging audiences across multiple channels after DOOH campaign exposure.
Tips for using location-based data to refine targeting and increase campaign efficiency.
How to measure offline conversions by linking DOOH ads to in-store visits with footfall attribution.

Our Speakers

Venus Wong

Senior Analyst, Solutions

StackAdapt

Venus specializes in optimizing footfall studies and develops effective in-store marketing strategies. Her insights drive the integration of new features into the StackAdapt platform.

Adam Powell

Subject Matter Expert, Location Intelligence

Adsquare

Adam specializes in leveraging location data to create smarter media strategies. At Adsquare, he helps brands unlock the potential of location intelligence to drive impactful, data-driven campaigns.

Data Meets DOOH: Smarter Targeting, Measurable Results

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Unlock the Full Potential of Your DOOH Ads

What You Will Learn

Our Speakers

Venus Wong

Adam Powell

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