Data Meets DOOH: Smarter Targeting, Measurable Results
November 27, 2024
30 Minutes
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Unlock the Full Potential of Your DOOH Ads
Success in digital advertising is not only about capturing attention. It’s about delivering ads and measuring their impact with precision. Over the past decade, digital out-of-home (DOOH) advertising has evolved from a niche medium to a critical channel for agencies and brands, thanks to its ability to reach audiences and deliver contextually relevant ads in prime locations. But how can you ensure your DOOH campaigns are as efficient and impactful as possible?
Watch as StackAdapt and Adsquare explore how data-driven targeting and actionable measurement techniques are shaping the future of DOOH and can help you maximize campaign performance.
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What You Will Learn
- How to predict the success of your DOOH campaigns using real-time and historical data.
- Proven strategies for re-engaging audiences across multiple channels after DOOH campaign exposure.
- Tips for using location-based data to refine targeting and increase campaign efficiency.
- How to measure offline conversions by linking DOOH ads to in-store visits with footfall attribution.
Our Speakers
Venus Wong
Senior Analyst, Solutions
StackAdapt
Adam Powell
Subject Matter Expert, Location Intelligence
Adsquare
