B2B Marketing: How to Diversify Your Marketing Channels

12 January, 2023

30 Minutes

Illustrative graphic of reaching your target b2b audience

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Reach B2B Buying Groups Where They Are

B2B buyers are veering more towards self-directed research. By 2025, 80% of B2B sales interactions will occur in digital settings, so it’s important for B2B marketers to consider different tactics and environments for placing their content.

In this webinar, we look at the benefits of a multi-channel strategy and examine which programmatic channels B2B marketers are using today. You’ll walk away with tips on how to effectively use your budget across all stages of the customer journey.

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What You Will Learn

Insights on the current B2B marketing landscape and key industry trends.
How to build a full-funnel marketing strategy with key decision makers in mind.
Which programmatic advertising channels B2B marketers are leveraging for their campaigns.
How to properly measure performance when applying a multi-channel strategy.

Our Speakers

Megan Wall

Sales Manager, UK

StackAdapt

Megan has an extensive media background. Her main focus is helping clients plan and execute their campaigns, ultimately driving better performance results.

Louise Henderson

Senior Sales Manager, UK

StackAdapt

Louise has 20+ years of experience across digital marketing, out-of-home, and publishing. She has proven success in delivering high-performance campaigns.

B2B Marketing: How to Diversify Your Marketing Channels

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Reach B2B Buying Groups Where They Are

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What You Will Learn

Our Speakers

Megan Wall

Louise Henderson

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