B2B Marketing: How to Diversify Your Marketing Channels
12 January, 2023
30 Minutes
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Reach B2B Buying Groups Where They Are
B2B buyers are veering more towards self-directed research. By 2025, 80% of B2B sales interactions will occur in digital settings, so it’s important for B2B marketers to consider different tactics and environments for placing their content.
In this webinar, we look at the benefits of a multi-channel strategy and examine which programmatic channels B2B marketers are using today. You’ll walk away with tips on how to effectively use your budget across all stages of the customer journey.
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What You Will Learn
- Insights on the current B2B marketing landscape and key industry trends.
- How to build a full-funnel marketing strategy with key decision makers in mind.
- Which programmatic advertising channels B2B marketers are leveraging for their campaigns.
- How to properly measure performance when applying a multi-channel strategy.
Our Speakers
Megan Wall
Sales Manager, UK
StackAdapt
Louise Henderson
Senior Sales Manager, UK
StackAdapt
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