How Digital Advertising Is Changing
April 26, 2023
60 Minutes
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Future-Proof Your Marketing Strategy
The digital advertising landscape is changing and will be less addressable in the future. It will be up to marketers to pay attention to the shifts in the landscape, determine which trends are worth paying attention to, and try to find ways to optimize digital strategies in order to demonstrate efficiency.
In this webinar, we examine the digital landscape shifts that are taking place now, ones that will be prominent in upcoming years, and explore how marketers can navigate them effectively.
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What You Will Learn
- The effect of the economy and changes in digital advertising on current marketing strategies.
- Ways to identify opportunities and diversify investments to navigate advertising changes.
- Emerging ad channels to keep an eye on as they take charge in the coming years.
- How to formulate a holistic measurement strategy.
Our Speakers
Amika Evans
Director of Sales
StackAdapt
Shiv Gupta
Founder
U of Digital
