Why You Need a Data-Driven Marketing Plan
3 August, 2023
40 Minutes
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Benefits of a Data-Driven Marketing Strategy
Data-driven marketing can provide you with an accurate assessment on the performance of your marketing strategies and campaigns, so you can improve your marketing efforts and reach your goals. In fact, those who use a data-driven marketing strategy drive 5 to 8 times more ROI than those who don’t.
In this webinar, we’ll show you how to build a data-driven marketing strategy, use data analytics to drive targeted campaigns, segment your audience, and measure and optimise your campaign performance.
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What You Will Learn
- Fundamentals of data-driven marketing and its impact on business success.
- How to develop a data-driven marketing strategy that aligns with your business goals.
- Tools and techniques to leverage data for actionable marketing insights.
- How to use data to power B2B and B2C buying journeys.
Our Speakers
Leslie Wink
Account Manager, UK
StackAdapt
Ula Sobieraj
Programmatic Media Analyst
StackAdapt
