Why You Need a Data-Driven Marketing Plan

3 August, 2023

40 Minutes

Illustrative graphic of data graphs and stats

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Benefits of a Data-Driven Marketing Strategy

Data-driven marketing can provide you with an accurate assessment on the performance of your marketing strategies and campaigns, so you can improve your marketing efforts and reach your goals. In fact, those who use a data-driven marketing strategy drive 5 to 8 times more ROI than those who don’t. 

In this webinar, we’ll show you how to build a data-driven marketing strategy, use data analytics to drive targeted campaigns, segment your audience, and measure and optimise your campaign performance. 

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What You Will Learn

  • Fundamentals of data-driven marketing and its impact on business success.
  • How to develop a data-driven marketing strategy that aligns with your business goals.
  • Tools and techniques to leverage data for actionable marketing insights.
  • How to use data to power B2B and B2C buying journeys.

Our Speakers

Leslie Wink
Leslie Wink

Account Manager, UK

StackAdapt

Leslie excels at leveraging data to strategise, execute, and analyse complex marketing campaigns driving exceptional results for clients.

Ula Sobieraj
Ula Sobieraj

Programmatic Media Analyst

StackAdapt

Ula has an in-depth understanding of industry and market trends. She has executed successful campaigns for EMEA clients across multiple industries.