Beyond Traditional TV: A Strategic Guide to CTV Advertising in 2025

March 20, 2025

35 Minutes

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Explore Connected TV Advertising Trends, Platforms, and Buying Strategies

Nearly 70% of the US population will be CTV users in 2025. As streaming becomes the new standard and linear TV continues to decline, advertisers face an increasingly complex landscape of CTV advertising platforms, technologies, and strategies.

In this webcast, EMARKETER, StackAdapt, and Craft & Commerce break down the evolution of CTV, revealing how marketers can adapt their media buying strategies, evaluate platforms, and unlock the full potential of programmatic CTV advertising.

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What You Will Learn

How the CTV ad ecosystem is evolving and what it means for your media mix.
What features and capabilities to prioritize when evaluating CTV advertising platforms.
Where FAST channels and premium inventory fit into today’s buying strategies.
How to tackle challenges like measurement, fragmentation, and frequency control.

Our Speakers

Gregory Joseph

VP, Inventory Development

StackAdapt

Greg leads supply-side strategy and oversees publisher partnerships across CTV, DOOH, audio, mobile, and display. Before joining StackAdapt, Greg held various sales and demand partnership roles at FreeWheel, Magnite, and DoubleVerify, among others.

Jordan Ruden

Co-Founder and Media Lead

Craft & Commerce

Jordan is a media and technology specialist with a track record of helping brands drive real results. As Media Lead at Craft & Commerce, he oversees strategy and execution across all accounts. Before co-founding C&C, he held key roles at GOOD, Yahoo!, and Vault.

Our Moderator

Peter Allen Clark

Senior Analyst and Editor, Media Content

EMARKETER

Peter is a writer, editor, and multimedia producer with 15 years of experience covering tech, business, and culture for brands like TIME, Axios, and Mashable.

Beyond Traditional TV: A Strategic Guide to CTV Advertising in 2025

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Explore Connected TV Advertising Trends, Platforms, and Buying Strategies

Watch Now

What You Will Learn

Our Speakers

Gregory Joseph

Jordan Ruden

Our Moderator

Peter Allen Clark

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