Channel Your Success With CTV Marketing
11 July, 2024
50 Minutes
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Revolutionise Your Strategy With CTV Marketing
European consumers are rapidly shifting from traditional TV to streaming services, and marketers are following suit. Connected TV (CTV) is driving significant growth in programmatic ad spending in the UK, revolutionising the television landscape.
Watch this webinar to learn how to create premium, high-impact CTV and OTT content with precise audience targeting, ensuring you reach your ideal viewers effectively.
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What You Will Learn
- CTV market trends and how to navigate streaming fragmentation.
- Key CTV metrics and KPIs, and incremental reach measurement.
- Advanced CTV campaign strategies, including brand awareness tactics and retargeting.
- CTV placements, premium content strategies, and best practices for CTV creatives.
Our Speakers
Nico Pavlou
Senior Manager, Inventory
StackAdapt
Yasmine Tamir
Senior Sales Manager
StackAdapt