Crafting an Effective Account-Based Marketing Strategy

8 February, 2024

55 Minutes

Illustrative graphic of a successful ABM strategy reaching key decision makers at a business

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Reach Your Target B2B Audience With ABM

B2B marketing has rapidly transformed into a digital-centric landscape. For marketers, reaching key decision makers, meeting competitive KPIs, and gaining deep insights into your target audience is not just a strategy, but a critical step in crafting effective B2B campaigns.

In this webinar, we sit down with B2B experts and discuss how programmatic advertising coupled with account-based marketing (ABM) can help marketers reach key decision makers.

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What You Will Learn

The effective application of programmatic advertising tactics in B2B campaigns.
How to track progress across the B2B buyer’s journey in order to quantify your marketing spend.
How to leverage ABM to reach key decision makers.
How to implement a successful programmatic ABM strategy with StackAdapt.

Our Speakers

Raina Roberts

Sales Director, EMEA

StackAdapt

Raina has 6+ years of practical experience delivering successful B2B and B2C campaigns, as well as nurturing strong relationships with her clients.

Ryan McClelland

Sales Director, EMEA

StackAdapt

Ryan strategically amplifies organisational presence, drives substantial growth, and enhances market share through innovative approaches.

Crafting an Effective Account-Based Marketing Strategy

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Reach Your Target B2B Audience With ABM

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What You Will Learn

Our Speakers

Raina Roberts

Ryan McClelland

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