Learn the Basics of Audience Targeting
July 27, 2022
40 Minutes
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How to Target Your Audience
New ways to target your audience are constantly evolving. There are programmatic-audience targeting tactics like Contextual Targeting, Custom Segments, and more. Each of these tactics overlap allowing you to take advantage of targeting capabilities made possible with programmatic advertising.
In our webinar, we look at audience targeting strategies with programmatic that will help you hone in on your intended audience.
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What You Will Learn
- The evolution of audience targeting in the programmatic space.
- The basics of programmatic targeting and how to reach your audience effectively.
- How different channels, like display and CTV play a role in creating a cohesive brand story.
- Tips for audience building with programmatic methods including contextual advertising.
Our Speakers
Karan Saggi
Director, Client Services
StackAdapt
David Bassett-Wilson
Manager, Client Services
StackAdapt
