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Programmatic Advertising

Learn all about programmatic, including how programmatic advertising works, programmatic campaign strategies, and tips for excelling with programmatic.

Featured

Illustration of a cracked yellow star

Blog

September 6, 2024

How Programmatic Advertising Can Help Brands In a Time of Crisis

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Illustration of an ad on social media

Blog

May 8, 2024

Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix

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Illustration representing the benefits of account-based marketing showing three hands placing customers in the sales funnel

Blog

June 19, 2024

4 Benefits of Account-Based Marketing for Programmatic

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More on Programmatic Advertising

4 Programmatic Ad Creatives for College Marketing
Blog
April 11, 2023

4 Programmatic Ad Creatives for College Marketing

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Forecasting a Successful Weather Targeting Campaign
Podcast
20:04 min

Forecasting a Successful Weather Targeting Campaign

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The Power of Programmatic for a Niche Marketing Strategy
Blog
January 9, 2023

The Power of Programmatic for a Niche Marketing Strategy

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What is Cross-Device Ad Targeting
Blog
November 29, 2022

What is Cross-Device Ad Targeting

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How to Add Programmatic to Your Marketing Mix
Podcast
24:26 min

How to Add Programmatic to Your Marketing Mix

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Programmatic Campaign Reporting 101
Blog
November 17, 2022

Programmatic Campaign Reporting 101

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Footfall Attribution: From Digital Ads to In-Store Traffic
Podcast
22:07 min

Footfall Attribution: From Digital Ads to In-Store Traffic

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The Ultimate Programmatic Advertising Glossary
Blog
November 8, 2022

The Ultimate Programmatic Advertising Glossary

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Real-Time Bidding (RTB) vs. Programmatic: What’s the Difference?
Blog
November 1, 2022

Real-Time Bidding (RTB) vs. Programmatic: What’s the Difference?

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5 Tips for Making Programmatic Ads More Accessible
Blog
October 25, 2022

5 Tips for Making Programmatic Ads More Accessible

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Leveraging Programmatic Creatives That Convert
Podcast
18:19 min

Leveraging Programmatic Creatives That Convert

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How to Use Contextual Targeting in Your Campaign
Webinar
September 27, 2022

NAMER

How to Use Contextual Targeting in Your Campaign

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Programmatic Advertising 101: Unpacking 4 Common Misconceptions
Blog
August 19, 2022

Programmatic Advertising 101: Unpacking 4 Common Misconceptions

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Winning E-commerce With Programmatic Campaigns
Podcast
21:34 min

Winning E-commerce With Programmatic Campaigns

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Learn the Basics of Audience Targeting
Webinar
July 27, 2022

NAMER

Learn the Basics of Audience Targeting

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Cookies 101: What Are Cookies?
Blog
July 22, 2022

Cookies 101: What Are Cookies?

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How Programmatic Can Help Your CPG Brand
Webinar
June 30, 2022

NAMER

How Programmatic Can Help Your CPG Brand

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5 Reasons to Leverage Programmatic Advertising for Recruitment
Blog
April 28, 2022

5 Reasons to Leverage Programmatic Advertising for Recruitment

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How Political Advertisers Can Win With Programmatic
Webinar
March 31, 2022

NAMER

How Political Advertisers Can Win With Programmatic

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How to Measure Campaign Success With Brand Lift
Webinar
February 24, 2022

NAMER

How to Measure Campaign Success With Brand Lift

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