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Programmatic Advertising

Learn all about programmatic, including how programmatic advertising works, programmatic campaign strategies, and tips for excelling with programmatic.

Featured

Illustration of a cracked yellow star

Blog

September 6, 2024

How Programmatic Advertising Can Help Brands In a Time of Crisis

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Illustration of an ad on social media

Blog

May 8, 2024

Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix

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Illustration representing the benefits of account-based marketing showing three hands placing customers in the sales funnel

Blog

June 19, 2024

4 Benefits of Account-Based Marketing for Programmatic

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More on Programmatic Advertising

6 Programmatic Tactics for a Successful Political Campaign Strategy
Blog
October 28, 2024

6 Programmatic Tactics for a Successful Political Campaign Strategy

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Free Ad-Supported Streaming TV: What Marketers Need to Know
Blog
October 18, 2024

Free Ad-Supported Streaming TV: What Marketers Need to Know

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What to Know About 3rd-Party Audiences and How to Use Them in Campaigns
Blog
September 27, 2024

What to Know About 3rd-Party Audiences and How to Use Them in Campaigns

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Footfall Attribution: Measuring Ad Impact on Real-World Visits
Guide
September 18, 2024

GLOBAL

Footfall Attribution: Measuring Ad Impact on Real-World Visits

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How Programmatic Advertising Can Help Brands In a Time of Crisis
Blog
September 6, 2024

How Programmatic Advertising Can Help Brands In a Time of Crisis

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How Retail Media Networks Can Win With Mid-Market Companies
Blog
September 5, 2024

How Retail Media Networks Can Win With Mid-Market Companies

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Intelligent Advertising: Leveraging AI for Programmatic Success
Guide
August 26, 2024

GLOBAL

Intelligent Advertising: Leveraging AI for Programmatic Success

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3 Strategies For Building Lookalike Audiences From Holiday Traffic
Blog
July 25, 2024

3 Strategies For Building Lookalike Audiences From Holiday Traffic

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4 Benefits of Account-Based Marketing for Programmatic
Blog
June 19, 2024

4 Benefits of Account-Based Marketing for Programmatic

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Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix
Blog
May 8, 2024

Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix

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Benefits of White-Labeling a Programmatic Advertising Platform
Blog
May 7, 2024

Benefits of White-Labeling a Programmatic Advertising Platform

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Unlocking Insights from Data in the AI Era
Webinar
April 24, 2024

NAMER

Unlocking Insights from Data in the AI Era

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Programmatic Strategies for Travel and Tourism Marketers
Webinar
April 11, 2024

EMEA

Programmatic Strategies for Travel and Tourism Marketers

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Advanced Audience Targeting Strategies
Webinar
March 28, 2024

NAMER

Advanced Audience Targeting Strategies

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12 Programmatic Features for Political Campaign Advertising
Blog
February 5, 2024

12 Programmatic Features for Political Campaign Advertising

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What Is 1st-Party Data
Blog
January 24, 2024

What Is 1st-Party Data

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Launch Political Ad Campaigns that Reach Voters
Webinar
January 24, 2024

NAMER

Launch Political Ad Campaigns that Reach Voters

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Navigating the Customer Journey With Foot Traffic Attribution
Webinar
December 13, 2023

NAMER

Navigating the Customer Journey With Foot Traffic Attribution

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Improve Your Programmatic Campaign Productivity With Bulk Edit
Blog
November 27, 2023

Improve Your Programmatic Campaign Productivity With Bulk Edit

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Quick Strategies for Holiday Advertising Success
Podcast
29 min

Quick Strategies for Holiday Advertising Success

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