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Martech

Coverage of the latest technology trends driving the marketing profession forward, from AI to first-party data and beyond.

More on Martech

Cross-Channel Marketing Optimization: Uniting Adtech’s Reach With Martech’s Engagement

Blog

November 14, 2024

Cross-Channel Marketing Optimization: Uniting Adtech’s Reach With Martech’s Engagement

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Optimize Your B2B Martech Stack With Generative AI for Maximum Impact

Blog

October 10, 2024

Optimize Your B2B Martech Stack With Generative AI for Maximum Impact

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How to Set Up and Succeed With Omnichannel Marketing Automation

Blog

August 20, 2024

How to Set Up and Succeed With Omnichannel Marketing Automation

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How Artificial Intelligence is Reshaping Martech

Blog

August 14, 2024

How Artificial Intelligence is Reshaping Martech

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Maximizing the Benefits of Martech: A Customer-Centric Approach

Blog

July 11, 2024

Maximizing the Benefits of Martech: A Customer-Centric Approach

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The Future of Martech and Personalization With StackAdapt

Webinar

July 31, 2024

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The Future of Martech and Personalization With StackAdapt

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Everything You Need to Know About Adtech

Blog

June 13, 2024

Everything You Need to Know About Adtech

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B2B SaaS Marketing: How to Navigate Unique Challenges

Podcast

40 min

B2B SaaS Marketing: How to Navigate Unique Challenges

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What Is Martech? Marketing Technology Explained

Blog

October 17, 2023

What Is Martech? Marketing Technology Explained

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Audience Segmentation Strategies With HubSpot

Podcast

23 min

Audience Segmentation Strategies With HubSpot

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