Your Guide to Programmatic Audio Advertising
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About This Guide
Learn best practices, strategies, and tips for running programmatic audio campaigns that reach your ideal audience.
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What Is Audio Advertising
Screen-free entertainment like podcasts, audiobooks, music, and playlists are quickly gaining popularity. Programmatic audio advertising enables you to connect with this growing audience, right in their ears. It leverages programmatic technology to automate the buying and selling of audio ads.
Read this guide to learn the unique benefits of audio, digital audio capabilities, and programmatic audio advertising strategies.
Audio Advertising Tips
Audio is emotionally engaging, and it reaches listeners in screen-free moments. You’re able to connect with them while they’re at home or on the go. Programmatic audio is the perfect channel to leverage for building brand awareness.
What You’ll Find Inside the Guide
- How programmatic audio advertising works.
- Capabilities of digital audio advertising.
- The programmatic audio opportunity.
- Programmatic audio campaign strategies.
