The Power of Multi-Channel Advertising
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About This Report
Learn what multi-channel advertising is, and how different channels and formats can be leveraged to reach your target audience.
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Why Leverage a Multi-Channel Strategy
A multi-channel strategy is key in today’s programmatic landscape. Consumers are active across various channels and devices. Using a mix of complementary channels can help increase audience reach and help brands tell a cohesive story throughout the entire customer journey.
Multi-Channel Advertising Benefits
According to exclusive research conducted by StackAdapt in partnership with Advertiser Perceptions, over half of advertisers see extended reach, increased brand awareness, and ad engagement as the top benefits of multi-channel advertising. Of those who have implemented a multi-channel advertising strategy, 47% saw a better return on investment (ROI).
What You’ll Find Inside the Report
- How marketers are using different channels and formats.
- The top benefits of leveraging a multi-channel approach.
- Insights on the best channels for multi-channel advertising.
- How to integrate multi-channel advertising into your digital strategy.
