Strategies For Your B2B Digital Campaigns
Get This Guide
About This Guide
Tactics and strategies for B2B marketers to share stories, promote products, and capture the attention of decision makers.
Sign up to access this download.
Changing B2B Landscape
B2B is big business. B2B decision makers are prepared to reward companies that deliver personalized, multi-channel marketing experiences with up to $500K USD in spend on a single transaction, according to a McKinsey B2B Pulse survey.
Download our Guide to B2B Marketing to find out how you can create an effective campaign strategy.
The Right Channel Mix for Your B2B Campaigns
With a rise in digital interactions between buyers and suppliers, B2B marketers have an opportunity to develop a campaign strategy across different advertising channels, including native, display, video, connected TV, audio, in-game, and digital out-of-home. Each has its unique benefits, and when combined, they reach a wider and more targeted audience.
What You’ll Find Inside the Guide
- How the B2B landscape is evolving.
- Strategies for targeting your audience.
- Tips on how to build buyer personas and map the customer journey.
- How to build a multi-channel campaign strategy around the core programmatic channels.
- How to effectively run B2B campaigns across the entire funnel.
- Strategies for creating effective B2B ad creatives that convert.
You May Also Like
