Tactics For Your B2B Digital Campaigns in the EMEA Region
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About This Guide
Learn tactics and strategies to guide your B2B digital marketing strategy in the EMEA region.
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The Changing B2B Landscape in EMEA Region
The B2B advertising market in the EMEA region is a robust billion-dollar industry experiencing remarkable growth. The market in Europe is projected to grow by 6.04% from 2024 to 2028, reaching a market volume of around £128 billion or €150 billion in 2028.
As B2B marketers, how do you create effective digital campaigns that are tailored to the unique interests of your target audience? Download our B2B guide and get started.
Explore Different Ad Channels
With a rise in digital interactions between buyers and suppliers, B2B marketers have an opportunity to develop a campaign strategy across different advertising channels, like display, connected TV, and audio. Consider how the different content formats are received by prospects, and which content types B2B buyers connect with as you build your strategy.
What You’ll Find Inside the Guide
- How the B2B landscape is evolving.
- Strategies for targeting your audience.
- Tips on how to build your B2B programmatic strategy and map your customer journey.
- How to build a multi-channel campaign strategy around core programmatic channels.
- How to effectively run B2B campaigns across the entire funnel.
- Strategies for creating effective B2B ad creatives that convert.
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