Building a Digital Strategy for Generational Marketing
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About This Guide
Get tips for building a strategy for marketing to different generations.
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How to Market to Different Generations
A one-size-fits-all campaign no longer works. Consumers have grown to expect hyper-relevant advertising. That’s why it’s important to understand your audience and develop a marketing strategy that speaks to different generations.
A personalized ad strategy can improve return on ad spend (ROAS). It can also help draw a connection between the individual and your brand.
Generational Marketing: How to Reach Your Audience
Understanding how different generations behave and interact with specific digital advertising channels is crucial to the success of your marketing strategy. In a tech-driven world, this will help you identify which ads are most effective with your target audience.
What You’ll Find Inside the Guide
- Statistics, characteristics, and consumer behaviours of Gen Z, millennials, Gen X, and baby boomers.
- Tips on how to best reach each generational segment based on device usage and media consumption.
- Why it’s important to segment your target audiences.
- How to build customer profiles for marketing to different generations.
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