Why Connected TV Needs to Be in Your Media Mix
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About This Report
Learn how to tap into the many opportunities offered by connected TV advertising.
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Advertisers Are Investing In Connected TV
Connected TV (CTV) is a cutting-edge way for advertisers to promote their brands with a competitive advantage.
Because of the opportunity presented with CTV, advertisers are increasing their media spend on this channel by 56% YoY, according to 200 agency and brand advertisers surveyed for a report conducted by StackAdapt in partnership with Advertiser Perceptions.
Benefits of Connected TV Advertising
Connected TV offers marketers unique advantages that aren’t available with traditional linear TV advertising. Some of these benefits include precise audience targeting, multi-channel capabilities, and cost-effectiveness.
What You’ll Find Inside the Report
- What is connected TV is and how advertisers can make the channel their competitive advantage.
- Insights on how advertisers can master CTV and get ahead of the competition.
- Targeting, reporting, and measurement opportunities available with CTV.
- Why marketers need to educate themselves and clients on CTV advertising.
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