The Ultimate Guide to Advertising on CTV in EMEA
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About This Guide
Learn strategies, insights, and best practices on how to run CTV campaigns in EMEA that capture attention.
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Why CTV Advertising Is on the Rise
With the rise of streaming services and internet-enabled devices, viewers are increasingly moving between traditional and non-traditional formats, watching their favourite shows, movies, and sporting events on connected TV (CTV).
In Europe, 86% of consumers now watch CTV, with the highest viewership in Spain, followed by the UK. Download our guide to learn everything there is to know about advertising on CTV in EMEA.
Programmatic Offers Major Opportunities
To make the most of their budget, advertisers are moving away from the manual buying methods of the past and relying more on programmatic. In 2023, over 90% of CTV advertising spend was traded programmatically. It’s expected to reach 93.6% by 2025. As a result, CTV ad spending is growing at record-breaking rates, with CTV ad spend in the UK forecasted to reach £2.94 billion by 2028.
What You’ll Find Inside the Guide
- How to get started with advertising on CTV.
- Research-backed analysis on the future of CTV advertising.
- Benefits of CTV advertising for traditional and digital media buyers.
- Creative best practices for building CTV ads that stand out from the competition.
- CTV marketing strategies and tips that drive campaign performance.
- Expert insights on why CTV ad spending is experiencing monumental growth.
