Maximizing Campaign Success: Creative Best Practices for Your Ads
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About This Guide
Learn how to create ads for your native, display, and video ad campaigns that get noticed.
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How to Make Your Native, Display, and Video Ads Stand Out
As savvy digital advertisers, you don’t want to pour thousands of dollars into an ineffective, poor, or outright bad ad campaign. While there’s no guaranteed formula for campaign success, StackAdapt’s Creative Studio offers tips for designing impactful and engaging ads that get noticed, from effective headline writing to colour selection and ad composition.
Boost Campaign Performance With Cross-Channel Ad Exposure
A strategic approach to your campaign is key to making sure your ads are seen across different devices and media channels. When users see an ad across multiple platforms in different formats like native, display, and video, their engagement increases. For instance, native ad click-through rates are significantly higher if a user has already seen a display ad from the same campaign.
What You’ll Find Inside the Guide
- Tips for effective ad copy headline writing.
- How image composition and use of colour can impact your CTR.
- Why a cross-channel ad exposure strategy can help lift the performance of your ad campaign.
- How the Creative Studio team can help level up your campaigns from creative consultation to ad creation.
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