Mastering the Art of Conversions

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About This Guide

Learn how to acquire new customers and optimize ad campaigns to improve performance with StackAdapt’s guide to conversion strategy.


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Take Control of Conversions

Understanding conversions is crucial to optimizing campaign performance. By tracking which part of the funnel a conversion happened on, the time between a click and a conversion, and what device a conversion occurred on, marketers can gain valuable insights into acquiring new customers and expanding their client base.

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Uncover the Story Behind Every Conversion

All campaigns and clients are different. As advertisers, it’s vital to understand what conversion point your client values most as their primary KPI and optimize campaigns towards that goal. To do that, you need to uncover the story behind every conversion and develop a strategy that drives performance.

What You’ll Find Inside the Guide

  • How to build an effective conversion strategy.
  • The different types of conversions.
  • Bid strategies, targeting tips, and how to choose the right goals.
  • Advanced conversion tactics and optimization strategies.

Download our guide to conversion strategy and get started.