Strategies For Your B2B Digital Campaigns in the APAC Region
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About This Guide
Learn how to plan, prepare, and implement a B2B programmatic digital marketing strategy in the APAC region.
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The Changing B2B Landscape in APAC Region
The B2B advertising market in Australia and New Zealand is big business. Digital advertising expenditure in Australia was $19.2 billion AUD in 2023, while New Zealand’s is projected to reach $3.17 billion NZD in 2028.
As B2B marketers, how do you create effective digital campaigns that are tailored to the unique interests of your target audience? Download our guide and get started.
Right Channel Mix For Your Campaign
With a rise in digital interactions between buyers and suppliers, B2B marketers have an opportunity to develop a campaign strategy across different advertising channels, like display, connected TV, and audio. Consider how the different content formats are received by prospects, and which content types B2B buyers connect with as you build your strategy.
What You’ll Find Inside the Guide
- How the B2B landscape is evolving.
- Strategies for targeting your audience.
- Tips on how to build your B2B programmatic strategy and map your customer journey.
- How to build a multi-channel campaign strategy around core programmatic channels.
- How to effectively run B2B campaigns across the entire funnel.
- Strategies for creating effective B2B ad creatives that convert.
