The Evolution of Adtech and Martech in Europe
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About This Report
Learn about the impact of adtech and martech solutions on the performance of digital advertising campaigns in Europe.
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European Marketers Have A Strategic Advantage
Digital advertising has rapidly evolved from direct deals to a complex programmatic ecosystem. Adtech and martech now span CRM, ad verification, analytics, and DSPs. Today, the industry faces a turning point—low consent rates for cookies, rising antitrust scrutiny, and stricter global privacy laws. European marketers, accustomed to privacy regulations, hold a strategic edge with privacy-first solutions.
Access The Data And Insights You Need To Stay Ahead
This ExchangeWire Insights & Attitudes report, produced in association with StackAdapt, examines how marketers across Europe are utilizing adtech and martech technologies within their digital advertising campaigns, the impact these solutions have had on their businesses, and how their use is set to develop going forward.
What You’ll Find Inside The Report
- The impact of adtech and martech on growth and efficiency.
- The use of adtech and martech tools in Europe.
- The benefits of applying adtech/martech to digital advertising campaigns.
- The challenges in integrating adtech and martech.
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