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Digital Marketing Strategies

Discover digital marketing strategies that work, from seasonal marketing to advertising in sporting events.

Featured

Illustrative graphic of the cover for "Creative Best Practices" guide

Guide

September 17, 2024

GLOBAL

Maximizing Campaign Success: Creative Best Practices for Your Ads

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Illustration of a brand lift survey response and a foot traffic visit coming from the same location

Webinar

October 3, 2024

EMEA

Campaign Success: Master Foot Traffic and Brand Lift Measurement

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Watch Now
A group of four gift bags on top of each other with price tags on them.

Blog

August 1, 2024

Black Friday and Cyber Monday Digital Marketing Strategies

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More on Digital Marketing Strategies

Embracing Contextual vs. Behavioural Targeting
Blog
March 29, 2021

Embracing Contextual vs. Behavioural Targeting

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How to Optimize for High Landing Page Conversion Rates
Blog
March 18, 2021

How to Optimize for High Landing Page Conversion Rates

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See Your Conversions Clearly With View-Through Conversions
Blog
February 23, 2021

See Your Conversions Clearly With View-Through Conversions

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3 Key Considerations for Conversion Campaigns
Blog
January 21, 2021

3 Key Considerations for Conversion Campaigns

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4 Strategies to Remain Competitive During Peak Season
Blog
January 12, 2021

4 Strategies to Remain Competitive During Peak Season

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Building Agency 2.0
Podcast
38 min

Building Agency 2.0

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Why Agile Ad Agencies are the Need of the Hour
Podcast
28 min

Why Agile Ad Agencies are the Need of the Hour

Listen Now
Tips to Implement Awareness and Conversion Campaign Strategies in Harmony
Blog
August 19, 2020

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

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How Schools and Colleges are Pivoting for Today and Tomorrow
Podcast
41 min

How Schools and Colleges are Pivoting for Today and Tomorrow

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Why Advertisers Should Tap Into the Opportunities With Live Sports and Events
Blog
August 10, 2020

Why Advertisers Should Tap Into the Opportunities With Live Sports and Events

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How To Leverage Creatives To Learn About Your Audience
Blog
July 30, 2020

How To Leverage Creatives To Learn About Your Audience

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Creative Strategies to Protect and Revive the Travel Industry Post-COVID
Podcast
53 min

Creative Strategies to Protect and Revive the Travel Industry Post-COVID

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5 Steps To Executing a Holistic Full-Funnel Marketing Strategy
Blog
July 13, 2020

5 Steps To Executing a Holistic Full-Funnel Marketing Strategy

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All Things Measurement and Attribution
Podcast
39 min

All Things Measurement and Attribution

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Digital Advertising in the Finance World
Podcast
53 min

Digital Advertising in the Finance World

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Go-to Strategies for Crisis Communications
Podcast
37 min

Go-to Strategies for Crisis Communications

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Current Trends in B2B Digital Marketing
Podcast
55 min

Current Trends in B2B Digital Marketing

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Managing the Challenges of Political Advertising
Podcast
46 min

Managing the Challenges of Political Advertising

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Your Guide to Designing Ads for Mobile
Blog
April 23, 2020

Your Guide to Designing Ads for Mobile

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Why Data Orchestration Is Key to Marketing Personalization
Blog
April 9, 2020

Why Data Orchestration Is Key to Marketing Personalization

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