StackAdapt and Sky Media in Germany Announce Partnership to Expand Programmatic CTV Advertising Access

Toronto, ON – March 25, 2025 – StackAdapt (www.stackadapt.com), the leading multi-channel programmatic advertising platform, today announced a new partnership with Sky Media in Germany that will enable advertisers to seamlessly access Sky Deutschland’s premium connected TV (CTV) inventory. Through this collaboration, StackAdapt clients will be able to activate campaigns across Sky Deutschland’s various digital properties, including Sky Q, Sky Go, Sky Stream, and WOW.

This partnership addresses a growing need in the market by providing brands with enhanced access to premium CTV inventory in Germany. With increasing demand for data-driven TV advertising solutions, the collaboration allows StackAdapt clients to reach engaged audiences across Sky’s top-tier content through programmatic transactions.

“Our clients can now access CTV inventory and transact some of their broadcast budgets programmatically, working with one of the biggest TV partners in Europe,” said Ed Mullins, Director of Inventory and Partnerships at StackAdapt. “This partnership reflects StackAdapt’s continued commitment to providing access to the most premium TV sellers across digital channels globally.” 

“We are excited to collaborate with StackAdapt and bring our brand safe premium CTV inventory to a broader range of advertisers,” said Iris Plach, Vice President Sales and Marketing at Sky Media GmbH. “As the digital advertising landscape evolves, this partnership ensures that brands have seamless access to high-quality content through programmatic solutions, maximising both reach and efficiency.”

The partnership is now available to all clients in Germany. This marks the first collaboration between the two companies and reinforces Sky Media’s commitment to broadening its digital advertising capabilities.

About StackAdapt 

StackAdapt is a multi-channel programmatic advertising platform used by thousands of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide marketers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognised as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform on G2, and is the highest-performing and easiest-to-use platform. For further information, visit www.stackadapt.com.

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