From the Strip to the Sphere: Making an Impact With Outdoor Advertising in Las Vegas

Nearly 42 million people visit Las Vegas annually, and 3 million people call the area home—making it not only a top tourist destination for families, business travellers, and the corporate elite but also one of the fastest-growing metropolitan areas in the US.

That, coupled with its extensive network of billboards, digital displays, and other outdoor advertising options, has transformed Las Vegas into a prime location for brands looking to build awareness and engage potential customers on a massive scale. 

Whether you’re launching a major product and want to make a big splash, trying to grab the attention of senior-level decision-makers as they attend an annual conference, or looking to deliver an immersive experience to tourists exploring the city, digital out-of-home (DOOH) advertising allows you to reach the right audience through practically every step of their journey. 

Read on to learn more about the unique benefits of outdoor advertising in Las Vegas and how you can use it to connect with your ideal audience at the right time and place.

What Makes Las Vegas the Perfect Fit for DOOH Campaigns

Due to its advanced programmatic capabilities, improved measurement, and dynamic flexibility, EMARKETER reports that DOOH is evolving from a pure awareness play into a powerful performance marketing channel that’s increasingly becoming an attractive option for major brands compared to traditional static billboards.

Recent research supports this, with a report from the Out of Home Advertising Association of America finding that 76% of consumers reported taking an action after seeing an OOH ad, with 73% preferring DOOH formats over traditional ones.

With its iconic venues and nonstop foot traffic, Las Vegas amplifies the power of DOOH even further—after all, everything is bigger and bolder in Las Vegas, and the types of DOOH inventory available to advertisers are no exception.

Here are a few of the unique benefits of DOOH advertising in Las Vegas, especially when compared to other major cities:

Unmatched Visibility

Las Vegas is known for its massive, high-impact digital displays that capture the attention of millions of annual visitors, both day and night, with screens strategically placed in high-traffic areas that are visible to pedestrians, drivers, and even visitors flying into the city’s nearby airports.

Let’s say you’re a media buyer tasked with launching a client’s latest tech product at CES. You could leverage large-scale digital billboards along the Las Vegas Strip and near the convention center to dramatically increase brand visibility and reinforce your digital campaigns at key moments throughout an attendee’s journey.

Diverse Audiences

Sin City attracts a global audience. Although roughly 32% of annual visitors come from nearby California, Las Vegas attracts 12% of visitors from international destinations. Plus, with hundreds of concerts, comedy shows, and sporting events, Las Vegas draws an incredibly diverse demographic year-round.

If you’re expanding your DOOH strategy, activating targeted screens around major sporting events, concerts, or popular attractions could help you capture the attention of your ideal audience, no matter where they are or what they’re doing during their stay.

Premier Conference Destination

Las Vegas is one of the top cities for conferences, hosting thousands of meetings, trade shows, and conventions—and nearly 6 million attendees—annually, making it a great place to grab the attention of senior-level decision-makers who influence major business decisions.

By strategically placing DOOH ads in commuter areas, convention halls, and nearby hotels, you can reinforce your brand message and influence buyers during moments of downtime in between meetings or networking events.

Endless Inventory Opportunities

Advertisers can tap into a wide range of inventory in Las Vegas, including digital displays inside or on the exterior of hotels, airports, rideshares, taxis, bars, restaurants, malls, elevators, street furniture, and entertainment venues.

A brand entering or expanding into the Las Vegas market might mistakenly focus only on traditional billboards along major roads, overlooking other high-traffic, high-engagement areas like hotel lobbies, restaurants, or airport baggage claims. But it’s these locations where DOOH campaigns can help brands reach an even more receptive audience.

How to Reach Visitors With Outdoor Advertising in Las Vegas

Now that we’ve covered the benefits, let’s look at how you could use DOOH advertising to reach senior-level decision-makers across multiple touch points throughout the day.

2:00 p.m. – Arriving at the Airport: Digital displays in the baggage claim area offer high visibility while travellers wait for their luggage, making it a great moment to introduce your brand.

2:30 p.m. – Taking a Taxi or Rideshare to the Hotel: Screens inside the vehicle keep your message front and centre during the ride to accommodations, making them ideal for short, punchy creatives that build on your earlier exposure.

3:00 p.m. – Getting Settled in the Hotel Room: Many hotel rooms now feature welcome screens with rotating ads, bridging the gap between DOOH and connected TV and providing a quiet, focused moment to connect with high-intent business travellers.

4:00 p.m. – Exploring the Strip: Large-format digital billboards wrap the sides of buildings and tower above retail spaces—perfect for reinforcing your message in one of the most heavily trafficked pedestrian areas in the country.

5:30 p.m. – Walking to Dinner: Smaller screens on street furniture and digital kiosks extend your reach and capture attention at eye level, turning a short trip into another brand touch point.

6:00 p.m. – Having Dinner: Screens in restaurants and bars offer more relaxed, ambient exposure. This is where softer messaging, like encouraging a call to learn more, can land without feeling overly intrusive.

8:30 p.m. – Walking to the Sphere: High-res digital signage lines the walkways between casinos and venues. Catching attention here gives you an opportunity for one last nudge before the night’s main event.

9:30 pm – Attending a Show at the Sphere: Since opening in 2023, the Sphere has become one of the most iconic landmarks in Las Vegas and is visible from thousands of hotel rooms, the Strip, the Las Vegas Monorail, and even the sky.

As EMARKETER reports, ads on the Sphere tend to go viral, delivering millions of organic views on social media—making it an ideal location for brands looking to maximize in-person visibility and online reach.

See for yourself:

Fun Facts About Advertising on the Sphere in Las Vegas:

• The Las Vegas Sphere is the world’s largest spherical building. It measures 366 feet high and is 516 feet wide.
• The exterior of the Sphere is covered in 1.2 million LEDs. Each one is the size of a hockey puck.
• The inside of the Sphere boasts a 160,000-square-foot wraparound screen with 16K resolution.
• The Sphere doubles as a concert venue and has hosted residencies from bands like U2, Phish, Dead & Company, and the Eagles, among others (sources: EMARKETER).

How to Measure Your DOOH Campaigns and Drive Continued Performance

The party doesn’t stop once your DOOH campaign comes to a close. Here are three ways you can use StackAdapt to connect upper-funnel awareness with lower-funnel results and drive further performance.

Link Offline Exposure to In-Store Visits

Using footfall attribution, you can measure how many people saw your DOOH ads in Las Vegas and later visited your store or a location of interest, giving you a clearer picture of campaign impact and helping validate your media investment with real-world results.

Measure Shifts in Brand Perception

Brand lift studies can be used in StackAdapt to assess the impact of your DOOH campaign on awareness, consideration, and purchase intent. By surveying users exposed to your ads, you can get a clearer sense of how your messaging is landing and whether it’s influencing key brand metrics. Results are available in real time, and audience segments can be created based on responses for future targeting.

Retarget Your Audience On Other Channels

With StackAdapt, you can leverage location data and our in-house identity graph to match users who were exposed to your DOOH ads and retarget them on other programmatic advertising channels like native, display, video, and more—reinforcing your message long after they’ve returned home and helping move prospects further down the funnel.

Reach Audiences in Las Vegas and Beyond

What happens in Vegas doesn’t have to stay there. With DOOH advertising, brands can make a lasting impression and extend their reach, whether it’s on the Strip, the Sphere, or long after their audience has gone home.

Want to learn more? Get in touch to learn how using DOOH advertising can support your campaign goals and put your brand centre stage.