StackAdapt Ranked Top Australian Digital Partner in IMAA’s Annual Survey

Sydney, AUS – December 6, 2024 – StackAdapt has been recognized by the Independent Media Agencies of Australia (IMAA) as Digital Partner of the Year in their annual survey of more than 160 independent media agencies in Australia. 

The IMAA surveyed its independent media agency members in Australia to gain insight into their mindset and platforms, vendors and media partners and are judged on criteria of service, proactivity, value proposition, data and insights, innovation, and effectiveness. 

Each member votes for the partner they think provides the greatest value across the categories. The awards ceremony took place in Sydney in late November with over 250 independent media agency leaders and media partners in attendance.

StackAdapt took the top award for Digital Partner, while awards were also announced for other categories, including television, publishing and out-of-home advertising. StackAdapt VP APAC Liam McCarten said the IMAA’s Digital Partner of the year award was a result of a firm commitment to Australia’s independent agency community, its platform innovation, and its ability to secure outstanding client performance across multiple channels. 

StackAdapt secured the award after only three years of entering the intensely competitive Australian market. McCarten added that agency partners were seeking an end to end marketing partner who can seamlessly approach planning, buying and measuring outcomes across channels such as CTV, DOOH, Native and Contextual Display and emerging channels such as audio and in-game.

“We’re really proud of the recognition from IMAA & the impact we’re making across the Australian media landscape. This only fuels our desire to continue being the best partner to the agency community for years to come,” McCarten said. Last year StackAdapt won the IMAA award for Best Media Vendor.

About StackAdapt

StackAdapt is a multi-channel digital advertising platform that is leading the industry with machine learning and AI at its core. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners. Specialising in native, display, video, connected TV, audio, in-game, and digital out-of-home advertising, StackAdapt is the #1 DSP and a Top 100 Software Product on G2, supporting marketers and advertisers globally.