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Read our articles covering the latest digital advertising trends, programmatic tips, and about life at StackAdapt.

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StackAdapt Strengthens CTV Transparency and Cross-Screen Measurement
Blog
Apr 15, 2025

StackAdapt Strengthens CTV Transparency and Cross-Screen Measurement

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How Programmatic Guaranteed Works and When to Use It
Blog
Apr 15, 2025

How Programmatic Guaranteed Works and When to Use It

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The Evolution of Advertising: Building a Full-Funnel Conversion Strategy
Blog
Apr 8, 2025

The Evolution of Advertising: Building a Full-Funnel Conversion Strategy

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StackAdapt Wins “Overall Data Technology Solution of the Year” in the 6th Annual Data Breakthrough Awards 
Blog
Apr 3, 2025

StackAdapt Wins “Overall Data Technology Solution of the Year” in the 6th Annual Data Breakthrough Awards 

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Conversion Marketing: What It Means and How to Use It to Drive Campaign Performance
Blog
Apr 2, 2025

Conversion Marketing: What It Means and How to Use It to Drive Campaign Performance

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Predictive Analytics and AI: Forecasting Ad Success With Accuracy
Blog
Mar 27, 2025

Predictive Analytics and AI: Forecasting Ad Success With Accuracy

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StackAdapt and Sky Media in Germany Announce Partnership to Expand Programmatic CTV Advertising Access
Blog
Mar 25, 2025

StackAdapt and Sky Media in Germany Announce Partnership to Expand Programmatic CTV Advertising Access

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CTV Retargeting: Everything Marketers Need to Know
Blog
Mar 19, 2025

CTV Retargeting: Everything Marketers Need to Know

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How to Set Up Your Organization for Optimizing AI
Blog
Mar 18, 2025

How to Set Up Your Organization for Optimizing AI

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Back to School Campaigns: Marketing Strategies, Ideas, and Examples
Blog
Mar 13, 2025

Back to School Campaigns: Marketing Strategies, Ideas, and Examples

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Women in Tech Share Guidance for Future Generations
Blog
Mar 7, 2025

Women in Tech Share Guidance for Future Generations

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Martech vs. Adtech: What’s the Difference and Why They’re Converging
Blog
Mar 4, 2025

Martech vs. Adtech: What’s the Difference and Why They’re Converging

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AI-Powered CTV Advertising: Optimizing Media Buying, Measurement, and Creative Execution
Blog
Feb 25, 2025

AI-Powered CTV Advertising: Optimizing Media Buying, Measurement, and Creative Execution

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StackAdapt Earns Spot on G2’s 2025 Best Software Awards for 6th Year in a Row
Blog
Feb 19, 2025

StackAdapt Earns Spot on G2’s 2025 Best Software Awards for 6th Year in a Row

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Linear TV vs. Connected TV: Key Differences, Benefits, and Strategies
Blog
Feb 19, 2025

Linear TV vs. Connected TV: Key Differences, Benefits, and Strategies

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Why Are Viewability Rates on Connected TV So High?
Blog
Feb 18, 2025

Why Are Viewability Rates on Connected TV So High?

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Addressable TV vs. Connected TV: Where Should You Invest Advertising Dollars?
Blog
Feb 12, 2025

Addressable TV vs. Connected TV: Where Should You Invest Advertising Dollars?

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Bringing Clarity to Connected TV Attribution: Techniques and Innovations
Blog
Feb 6, 2025

Bringing Clarity to Connected TV Attribution: Techniques and Innovations

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The Main Benefits of Using Programmatic Advertising
Blog
Feb 5, 2025

The Main Benefits of Using Programmatic Advertising

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AI Meets Creativity: How Generative AI Is Reshaping Ad Creative Workflows
Blog
Jan 28, 2025

AI Meets Creativity: How Generative AI Is Reshaping Ad Creative Workflows

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