StackAdapt Logo
Request a Demo
Resources Blog

StackAdapt Blog

Read our articles covering the latest digital advertising trends, programmatic tips, and about life at StackAdapt.

Animated graphic of a page flipping in a book

What Would You Like to Read?

StackAdapt and Sky Media in Germany Announce Partnership to Expand Programmatic CTV Advertising Access
Blog
Mar 25, 2025

StackAdapt and Sky Media in Germany Announce Partnership to Expand Programmatic CTV Advertising Access

Read the Blog
CTV Retargeting: Everything Marketers Need to Know
Blog
Mar 19, 2025

CTV Retargeting: Everything Marketers Need to Know

Read the Blog
How to Set Up Your Organization for Optimizing AI
Blog
Mar 18, 2025

How to Set Up Your Organization for Optimizing AI

Read the Blog
Back to School Campaigns: Marketing Strategies, Ideas, and Examples
Blog
Mar 13, 2025

Back to School Campaigns: Marketing Strategies, Ideas, and Examples

Read the Blog
Women in Tech Share Guidance for Future Generations
Blog
Mar 7, 2025

Women in Tech Share Guidance for Future Generations

Read the Blog
Martech vs. Adtech: What’s the Difference and Why They’re Converging
Blog
Mar 4, 2025

Martech vs. Adtech: What’s the Difference and Why They’re Converging

Read the Blog
AI-Powered CTV Advertising: Optimizing Media Buying, Measurement, and Creative Execution
Blog
Feb 25, 2025

AI-Powered CTV Advertising: Optimizing Media Buying, Measurement, and Creative Execution

Read the Blog
StackAdapt Earns Spot on G2’s 2025 Best Software Awards for 6th Year in a Row
Blog
Feb 19, 2025

StackAdapt Earns Spot on G2’s 2025 Best Software Awards for 6th Year in a Row

Read the Blog
Linear TV vs. Connected TV: Key Differences, Benefits, and Strategies
Blog
Feb 19, 2025

Linear TV vs. Connected TV: Key Differences, Benefits, and Strategies

Read the Blog
Why Are Viewability Rates on Connected TV So High?
Blog
Feb 18, 2025

Why Are Viewability Rates on Connected TV So High?

Read the Blog
Addressable TV vs. Connected TV: Where Should You Invest Advertising Dollars?
Blog
Feb 12, 2025

Addressable TV vs. Connected TV: Where Should You Invest Advertising Dollars?

Read the Blog
Bringing Clarity to Connected TV Attribution: Techniques and Innovations
Blog
Feb 6, 2025

Bringing Clarity to Connected TV Attribution: Techniques and Innovations

Read the Blog
The Main Benefits of Using Programmatic Advertising
Blog
Feb 5, 2025

The Main Benefits of Using Programmatic Advertising

Read the Blog
AI Meets Creativity: How Generative AI Is Reshaping Ad Creative Workflows
Blog
Jan 28, 2025

AI Meets Creativity: How Generative AI Is Reshaping Ad Creative Workflows

Read the Blog
CTV Inventory: A Guide for Advertisers and Brands
Blog
Jan 27, 2025

CTV Inventory: A Guide for Advertisers and Brands

Read the Blog
CTV Measurement: Connected TV Metrics and KPIs You Need to Track
Blog
Jan 22, 2025

CTV Measurement: Connected TV Metrics and KPIs You Need to Track

Read the Blog
Why Live Sports Streaming Is a Major Opportunity for Marketers
Blog
Jan 2, 2025

Why Live Sports Streaming Is a Major Opportunity for Marketers

Read the Blog
How to Use Sports Fan Buyer Personas in Programmatic Campaigns
Blog
Dec 12, 2024

How to Use Sports Fan Buyer Personas in Programmatic Campaigns

Read the Blog
Score a Touchdown With These Super Bowl Marketing Campaign Tips
Blog
Dec 11, 2024

Score a Touchdown With These Super Bowl Marketing Campaign Tips

Read the Blog
The Big Game: Unlocking CTV Ad Budget for Super Bowl Season
Blog
Dec 10, 2024

The Big Game: Unlocking CTV Ad Budget for Super Bowl Season

Read the Blog

StackAdapt Cookie Notice

The StackAdapt website uses cookies to improve your user experience, for analytics, and to show you relevant advertisements. You may change your cookie settings in your browser at any time.If you agree to us storing cookies on your device, click "I Agree". You can reject non-technical cookies by clicking, "I Refuse". Go to our Cookie Policyto learn more.

StackAdapt Cookie Notice

Our website uses cookies to ensure you get the best browsing experience. By using our website, you agree to our use of cookies. Go to our Cookie Policyto learn more.

Learn More