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Resources Matthew Ritchie
Matthew Ritchie

Matthew Ritchie

Content Marketing Manager

StackAdapt

About Matthew

Matthew is a former journalist and media professional who has worked on campaigns for internationally recognized brands, including 20th Century Fox, Red Bull, Sony Pictures, Warner Bros., Steam Whistle Brewing, eOne, and the Toronto International Film Festival.

More From Matthew Ritchie

Conversion Marketing: What It Means and How to Use It to Drive Campaign Performance
Blog
Apr 2, 2025

Conversion Marketing: What It Means and How to Use It to Drive Campaign Performance

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CTV Retargeting: Everything Marketers Need to Know
Blog
Mar 19, 2025

CTV Retargeting: Everything Marketers Need to Know

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Back to School Campaigns: Marketing Strategies, Ideas, and Examples
Blog
Mar 13, 2025

Back to School Campaigns: Marketing Strategies, Ideas, and Examples

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Martech vs. Adtech: What’s the Difference and Why They’re Converging
Blog
Mar 4, 2025

Martech vs. Adtech: What’s the Difference and Why They’re Converging

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Linear TV vs. Connected TV: Key Differences, Benefits, and Strategies
Blog
Feb 19, 2025

Linear TV vs. Connected TV: Key Differences, Benefits, and Strategies

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Addressable TV vs. Connected TV: Where Should You Invest Advertising Dollars?
Blog
Feb 12, 2025

Addressable TV vs. Connected TV: Where Should You Invest Advertising Dollars?

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The Main Benefits of Using Programmatic Advertising
Blog
Feb 5, 2025

The Main Benefits of Using Programmatic Advertising

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CTV Inventory: A Guide for Advertisers and Brands
Blog
Jan 27, 2025

CTV Inventory: A Guide for Advertisers and Brands

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CTV Measurement: Connected TV Metrics and KPIs You Need to Track
Blog
Jan 22, 2025

CTV Measurement: Connected TV Metrics and KPIs You Need to Track

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Score a Touchdown With These Super Bowl Marketing Campaign Tips
Blog
Dec 11, 2024

Score a Touchdown With These Super Bowl Marketing Campaign Tips

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What Is Programmatic Advertising? Definition, Examples, and Strategies
Blog
Dec 4, 2024

What Is Programmatic Advertising? Definition, Examples, and Strategies

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Retail Digital Marketing Strategies, Trends, and Tips
Blog
Nov 26, 2024

Retail Digital Marketing Strategies, Trends, and Tips

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How to Measure Your DOOH Campaign: Metrics, Methods, and Tips
Blog
Nov 13, 2024

How to Measure Your DOOH Campaign: Metrics, Methods, and Tips

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Why Advertise on DOOH? Key Benefits and Advantages
Blog
Nov 6, 2024

Why Advertise on DOOH? Key Benefits and Advantages

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Free Ad-Supported Streaming TV: What Marketers Need to Know
Blog
Oct 18, 2024

Free Ad-Supported Streaming TV: What Marketers Need to Know

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Native Ads vs. Display Ads: Major Differences and When to Use Each
Blog
Oct 17, 2024

Native Ads vs. Display Ads: Major Differences and When to Use Each

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Retail Media Networks: What They Are and How They Work
Blog
Oct 15, 2024

Retail Media Networks: What They Are and How They Work

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What to Know About 3rd-Party Audiences and How to Use Them in Campaigns
Blog
Sep 27, 2024

What to Know About 3rd-Party Audiences and How to Use Them in Campaigns

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Programmatic Video Advertising: What It Is, How It Works, and Why You Need It
Blog
Sep 13, 2024

Programmatic Video Advertising: What It Is, How It Works, and Why You Need It

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DOOH Ad Examples and Creative Best Practices
Blog
Aug 27, 2024

DOOH Ad Examples and Creative Best Practices

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