CTV in the B2B Funnel: How to Drive Demand With Streaming Ads
February 27, 2025
45 Minutes
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Master CTV Targeting, Measurement, and Optimization for B2B Growth
Connected TV (CTV) advertising is no longer just an awareness channel. It’s a high-precision performance channel that can drive measurable demand. However, due to fragmented supply, frequency challenges, and the complexity of reaching B2B decision-makers, many marketers struggle with CTV targeting and measurement, leading to wasted ad spend.
In this session, we go beyond the basics and dive deep into advanced CTV targeting, ad optimization, measurement, and B2B audience engagement strategies that drive real results.
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What You Will Learn
- How to reach high-value B2B audiences with advanced CTV targeting and retargeting strategies.
- Tips for improving ad delivery and performance using data-driven insights.
- How to track, analyze, and refine your CTV campaign and maximize performance with key B2B metrics.
- Using account-based marketing to target B2B decision-makers and measure CTV ad effectiveness.
Our Speaker
Jay Pezzoli
Manager, Client Services
StackAdapt
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