StackAdapt and Experian Collaborate to Further Boost Match Rates, Scale, and Outcomes for Marketers 

Toronto, ON – Sept 17, 2024 – StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is pleased to announce a strategic collaboration with Experian, a global leader in data and technology. This collaboration focuses on integrating Experian’s identity graph and Experian’s more than 2,400 syndicated audiences and custom audiences for activation within the StackAdapt platform. Marketers will be able to upload and onboard their first-party data, leading to improved match rates, increased scale, more precise targeting, and enhanced measurement. Ultimately, this collaboration aims to deliver superior campaign outcomes. 

StackAdapt in collaboration with Experian offers improvements for real-time first-party data onboarding capabilities for advertisers in the United States and Canada. Users can easily upload their first-party email lists into the StackAdapt platform, and with Experian’s Graph now built in, they will be able to attach addressable IDs to those emails to reach their customers across all channels including display, video, CTV, audio, and more. 

“We are excited to join forces with Experian, a leader in deterministic identity, to bring our clients enhanced data onboarding capabilities and superior match rates. This collaboration aligns with our commitment to providing future-proof marketing solutions that drive meaningful results,” said Michael Shang, SVP of Advertising Technologies at StackAdapt. “With seamless and secure access to Experian’s identity solutions and audiences directly within the StackAdapt platform, our clients can now better reach and engage their most important audiences with precision and impact.”

Enhanced match rates and scalability provide significant advantages to marketers across various industries. Political advertisers, for example, can leverage hashed email matches (HEMs) to connect with voters responsibly, reaching specific demographics with personalized messages. Retail media networks (RMNs) also benefit from enhanced addressability, allowing them to gain insights and deliver highly relevant advertisements. This integration allows RMNs to optimize marketing strategies in real-time, enhancing consumer engagement. Focusing on precision leads to superior performance and a higher return on investment for marketers, while consumers enjoy a more tailored advertising experience. 

“Staying ahead in digital advertising demands both innovation and strategic alliances. Our collaboration with StackAdapt is a testament to our dedication to providing advertisers with powerful, data-driven insights,” said Chris Feo, Chief Business Officer at Experian. “We have seen the benefit and success of brands who leverage the combination of Experian Consumer Sync Identity Graph and Consumer View audiences. Adding Experian’s data to the StackAdapt platform allows agencies and advertisers to drive exceptional precision and performance with personalized marketing across multiple channels.”

About StackAdapt 

StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform. For further information, visit www.stackadapt.com. 

About Experian 

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics, and software. We also assist millions of people to realise their financial goals and help them to save time and money. 

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. 

We invested in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com. 

Media Contact

Alexis Gold
alexis.gold@purposenorthamerica.com