StackAdapt Empowers Advertisers with Self-Serve Brand Lift Capabilities

Toronto, ON – Sept 10, 2024 – StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, today launched StackAdapt Brand Lift as a self-serve feature available to all users. This significant update allows advertisers and agencies to create and execute brand lift studies directly within the StackAdapt platform, delivering rapid, real-time actionable insights into campaign performance and audience perceptions at every stage of the funnel, enhancing marketing strategies across multiple channels.

StackAdapt’s new self-serve brand lift solution, available globally, is a breakthrough innovation for marketers and ad agencies offering unparalleled speed, flexibility, and cost efficiency. With the ability to initiate a Brand Lift study within minutes, users can now gain immediate, actionable insights into their campaigns without the delays typically associated with third-party solutions. 

The integrated reporting feature offers real-time insights, enabling swift, data-driven decisions. StackAdapt’s approach to data accuracy—utilizing display placements that encourage deliberate responses—delivers highly reliable insights that reflect audience sentiments. Unlike other platforms where users may rush through questions, StackAdapt Brand Lift studies promote intentional responses, reducing inaccuracies and delivering precise, actionable findings.

“Our mission at StackAdapt has always been to empower our users with the most advanced tools to drive successful outcomes,” said Vijay Sridharan, Senior Director of Product at StackAdapt. “With the introduction of our self-serve Brand Lift studies, we’re giving advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility. This is a transformative solution for marketers who need to stay agile and responsive in a rapidly evolving digital landscape.”

In addition to its speed and accuracy, StackAdapt Brand Lift significantly lowers costs compared to traditional alternatives, making it accessible to a broad range of advertisers. The platform’s customization options allow users to tailor their studies to specific campaign goals, from the questions posed to the creatives used, ensuring that every study is relevant and impactful. 

This in-platform Brand Lift solution supports a wide range of digital advertising channels, offering a seamless, one-stop-shop experience with a 100% self-serve workflow. Marketers have the freedom to start and stop studies at their convenience, choose questions that best align with their goals, and access real-time reporting directly within the platform—all at no extra charge. This approach provides instant lift insights, empowering advertisers to optimize brand performance across native, display, video, CTV, OTT, audio (regular and streaming), and in-game advertising with unmatched flexibility and efficiency.

About StackAdapt

StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform. For further information, visit www.stackadapt.com.

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Alexis Gold
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