How Advertisers Can Capitalize On Increased Travel Spending
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About This Report
Learn how to optimize ad campaigns based on the trends, motivations, and buying behaviours of travellers in 2024.
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Travel and Tourism Rebounds Big in 2024
Although consumers are watching their spending, there’s one area they’re still willing to splurge on: travel.
In Q1 2024, over 285 million people from around the world travelled internationally, marking a 20% increase from the year prior, and US consumers plan to spend 6% to 13% more on travel in 2024 compared to the previous year. This presents a major opportunity for travel and tourism marketers.
Swifties and Sports Fans Boost Travel Numbers
Undeterred by inflation and rising interest rates, experiences like concerts (Taylor Swift’s Eras Tour) and major sporting events (the US Open Tennis Championships) are factoring into people’s travel plans and will continue boosting travel throughout the year. In fact, the average US traveller is expected to spend $1,742.90 USD per vacation this year, but even more when an expensive event is involved.
What You’ll Find Inside the Report
- The types of deals travellers are searching for and where they plan to spend more money.
- Travel marketing trends and the main channels advertisers are prioritizing in 2024.
- AI’s impact on how travellers are planning their vacations.
- A five-point checklist for creating travel campaigns that convert.
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