Why Build a Multi-Channel Strategy Into Your Advertising Plans
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About This Report
Learn the benefits of running campaigns across multiple channels and what to consider when building your multi-channel strategy.
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Reach Consumers Across Different Channels
A multi-channel strategy is key in today’s programmatic landscape. Consumers are active across various channels and devices, so using a mix of complementary channels can help increase audience reach.
Download our exclusive research report conducted by StackAdapt, in partnership with Advertiser Perceptions, to learn the benefits of multi-channel advertising and why you need to consider adding it to your digital strategy.
Advertisers See Extended Reach as Top Multi-Channel Benefit
Over half of advertisers see extended reach, increased brand awareness, and ad engagement as the top benefits of multi-channel advertising. According to our report with Advertiser Perceptions, those who have implemented a multi-channel advertising strategy saw a 47% better return on investment (ROI).
What You’ll Find Inside the Report
- How marketers are using different channels to reach their target audience.
- The benefits of a multi-channel approach.
- Insights on the best channels for multi-channel advertising.
- How to integrate a multi-channel strategy into your digital strategy.
