The Ultimate Guide to Advertising on CTV
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About This Guide
Learn strategies, insights, and best practices on how to run CTV campaigns that capture attention.
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Why CTV Advertising Is on the Rise
People are spending more time than ever watching connected TV (CTV), with EMARKETER reporting the average US adult is expected to watch nearly two hours and 15 minutes of CTV per day in 2025.
With consumers cutting ties with cable and flocking to ad-supported streaming, CTV has emerged as an ideal channel for reaching a more engaged target audience. Download our guide to learn everything there is to know about advertising on CTV.
Ad-Supported Streaming Offers Major Opportunities
The New York Times reports that 56% of new streaming service subscribers chose a lower-priced ad tier in Q1 2024 and US ad-supported streaming subscriptions are predicted to grow by 82.8% in 2024, helping make CTV the fastest-growing major ad channel in the US.
Whether you’re a traditional or digital media buyer looking to expand your multi-channel strategy, CTV advertising is a great addition to any campaign.
What You’ll Find Inside the Guide
- How to get started with advertising on CTV.
- Benefits of CTV advertising for traditional and digital media buyers.
- Creative best practices for building CTV ads that stand out from the competition.
- CTV marketing strategies and tips that drive campaign performance.
- Expert insights on why CTV ad spending is experiencing monumental growth.
- Research-backed analysis on the future of CTV advertising.
